Dr. Thomas
T. Cobianchi
CECOM OPERATIONS PROFILE
Director Level, Part-Time, Non-Local vs. Full-Time, Local Representative Plan
Objective: Develop new business/customer contacts , expand existing business/new customer contacts, define business/marketing opportunities, define emerging technologies/programs, develop long term relationships, promote solutions objectives (briefings, meetings, events, DEMOs), collect market intelligence, establish SWOT/GAP analysis inputs, set up meetings for key solutions and other business areas as required and build solutions and other areas business units image as a "best in class" defense contractor.
I. Contact Strategy/ Plan:
(A) FBCB2 and JBC-P contacts:
COL Ray Montford (908-675-7341 cell)
732-427-3237 (number may have changed since assigned as Chief of Staff)
[email protected]
Former FBCB2 Program Manager
Currently Chief of Staff for MGEN Denis Via, Commander, CECOM CE-LCMC
Note: Harvey Lackey, Director of Business Development, DTSI (Veteran owned small business) is a personal friend of Ray Montford.
336-288-8785 (office) 336-327-6277 (mobile)
[email protected]
(We have a NDA with DTSI and are currently investigating mutual opportunities)
Thomas Plavcan
[email protected]
732-427-3703
Formally Deputy Program Manager – FBCB2
Currently Project Manager - FBCB2
CECOM
LTC David Gravel
[email protected]
732-427-3537 (should be - 3237 – Ray Monford’s old number)
Product Manager - FBCB2 - Blue Force Tracking CECOM
Mike Kelly
[email protected]
502-624-8283
TRADOC Capability Manager - FBCB2 and JBC-P CDD Mike (former military) works with MAJ Chris Walker and Tim Cherry at Ft. Knox
MAJ Chris Walker
502-624-3376
[email protected]
Former Requirements Officer, TCM PBC/CID (JBC-P CDD)
Currently, JBCP-D Contracting Officer
Tim Cherry
502-624-8856
[email protected]
PM-FBCB2 LNO to TCM PBC/CID, SE Engineering (Contractor) (JBC-P CDD)
(B) Other personnel at CECOM related to JBC-P
BGEN Nickolas Justice, PEO C3T (Reports to MGEN Dennis Via) (not part of initial contact strategy/strategy plan)
[email protected]
Marlan Macklin – Executive Officer (732-532-3938)
Leona Atlinson – Secretary (732-427-4937)
Dominic Satili, CECOM PEO C3T FBCB2 (JBC-P interest area)
Robert Alexander, Civilian USA USAASC (JBC-P interest area)
(C) JTRS Contacts:
COL. Dan Hughes, PM JTRS (not located at Fort Monmouth – reports to BG Nick Justice, PEO C3T) 703-971-7776
The following are Navy PEO JTRS related contacts located in San Diego:
Howard Pace
Deputy PEO JTRS
[email protected]
Christy Van Dyke
Howard Pace Admin
619-524-4498
Diane Larson
Howard Pace Admin (alternate)
619-524-4600 619-851-6360 (cell)
[email protected]
Dr. Rich North
JTRS Technical Director
Shelia Oswald
Dr. Rich North Admin
619-524-4600
[email protected]
(D) SINCGARS Contacts:
[email protected]; (732) 532-2819 Contracting Officer
[email protected]; (732) 532-7280; Contract Specialist
Scott Moran: [email protected];(732) 532-1975 SINCGARS Branch Chief (New)
[email protected]; Production Engineer;COMM: (732) 532-1894
[email protected];PM Command Posts Logistics Manager; (732) 532-8447
Single Interface to the Field (SIF)
(E) Other CECOM and Picatinny Arsenal Related Contacts:
Jeffrey Weiss
Product Director, Handheld Systems
FED/LFED/PFED/FSTU/Centaur/GDU-R
ATTN: SFAE-C3T-BC-FSC2-EL
Bldg 2525 - Room 522
Ft. Monmouth, NJ 07703-5404
(732) 427-3365, DSN 987-3365
FAX (732) 427-3322
[email protected]
http://pmie.monmouth.army.mil
Mary Tilelli Redfield
PM Lead, Exercises & Experiments
XAMD BCDs
ATTN: SFAE-C3T-BC-TMD
Bldg 2525 - Room 422
Ft. Monmouth, NJ 07703-5404
732-427-2229 (office)
732-766-3963 (Cell)
732-427-3322 (Fax)
[email protected]
Mark Zhelesnik
ARDEC
Picatinny Arsenal
Attn: Mark Zhelesnik, Bldg 31, Rm 31
Picatinny, NJ 07806-5000
United States of America
973-724-2698
[email protected]
Col. David M. Moore (Dave)
Project Manager, Battle Command
PEO-C3T
Bldg 2525 - Room 522
Ft. Monmouth, NJ 07703-5404
[email protected]
LTC William T. Utroska
Product manager, C4ISR On-The-Move
Bldg 2700, Myers Center (4th Floor) Fort Monmouth, NJ 07703-5201
732-427-4954 (Ft Monmouth office)
609-562-4081 (Ft Dix Office)
848-203-9749 (Cell)
732-427-4959 (Fax)
[email protected]
Major Richard McDonald
Bldg 2700, Myers Center (4th Floor)
Fort Monmouth, NJ 07703-5201
732-427-2301
[email protected]
Arlene Goody
Secretary, C4ISR On-The-Move
Bldg 2700, Myers Center (4th Floor)
Fort Monmouth, NJ 07703-5201
732-427-0061
[email protected]
LTC James O. Winbush, Jr.
Product Manager
Intelligent Munitions System
Picatinny Arsenal
Picatinny, NJ 07806-5000
973-724-4606
[email protected]
Gregory Schneck
US Army - PM Excalibur
USARDEC
Building 31, Room 28
Picatinny, NJ 07806-5000
USA
(973) 724-3309
[email protected]
(F) Other Contact Resources:
Col John Haithcock
TCM FSC3
TRADOC Capability Manager - FSC3
6629 NW McNair Ave, Suite 200
Fort Sill, OK 73503-9015
(580) 442-6836
[email protected]
User of PFED and other fire control systems
LTC Hampton Hite
AFTADS Systems Integrator
DAPR-FDS
Room 3C453
700 Army Pentagon
Washington, DC 20310
703-692-7253
[email protected]
Funding source for PFED and other fire control system
Tom Zalewski resources
Cobianchi personal contacts
II. CECOM Key Programs (Program details under separate cover):
PEO C#T PM FBCB2
CENTAUR (Light Weight Technical Fire Direction System) (Talla-Tech)
LFED AND PFED (Talla-Tech)
PEO C3T - PM COMMAND POSTS (RT-1523F) GROUND/AIRBONRE XTMR
(SINCGARS)
PEO C3T - PM COMMAND POSTS (CHS)
JPEO JTRS - PM JTRS Ground Domain – JTRS GMR
CERDEC C2D – Network Enabled C2 ATO
CERDEC C2D – Mounted/Dismounted Soldier Power ATO
PEO C3T – PM WIN-T, Computer System, Digital, AN/PYQ-14 (Miltope)
PEO C3T – PM WIN-T, Secure Mobile Anti-jam Reliable Tactical Terminal (SMART-T)
WIN-T (Warfighter Information Network-Tactical) (increments 1,2 and 3)
III. Strategy Considerations:
Set up meetings to brief key CECOM personnel on how a solutions approach can solve gap issues in existing FBCB2 application with technology/products
Investigate providing DEMO on capabilities
Investigate teaming with non-hardware CECOM CETA contractors (SAIC, BAH, CSC)
Investigate teaming with small disadvantaged business (women owned veteran owned)
IV. Marketing Tools:
Marketing collateral - broachers (MARCOM), product models (RPDA), advertising, etc.
Develop central theme Elbit capabilities briefing (already done)
Develop specific program related briefings (JBC-P, JTRS, etc)
Provide DEMO devices as appropriate
Develop central theme video
Provide document that exempts a foreign country (UK) from the "Buy American" policy
Provide list of relevant applications fielded
Provide testimony from current end-user customers
Develop feature, function benefit briefing(s)
V. Participation in Following:
Attend Fort Monmouth AFCEA and AUSA chapter events
Host AFCEA and AUSA event(s) (lunch speaker, etc.)
Advertise and write "white papers" in AFCEA and AUSA respective magazines
Join local CECOM industry contractors association
VI. Overcome the Following Mitigating Issues/problems:
Some companies are a foreign owned company
No local presence at CECOM
Strong presence of incumbent contractors
Lack of systems experience
Unable to secure a SECRET clearance at CECOM as a non local company rep (prevents walking the halls - must have a CECOM approved escort – considered an outsider)
Limited ability to network and socialize after work as a nonlocal rep
Overcome civilian employee concerns about BRAC and the need to transfer to a new out of state location (causes lack of focus on job objectives)
VII. Marketing Strategy:
JBC-P (Defined under separate cover)
JTRS (TBD)
Other programs (TBD)
VIII. Cost traveling to CECOM from Florida vs. Permanent Assignment:
TDY estimated at $1000/per trip for travel bi-weekly ($2000/month)
Estimated total/year - $24,000
No capitalization (equipment)
Disadvantage – No local presence (must be escorted on base)
- Unable to "walk the halls"
Permanent Assignment ($1500/month – leased apartment)
(Travel to Florida every quarter - $4000/year)
Estimated total/year - $22,000
No capitalization (equipment)
Advantage – local presence, SECRET clearance
Base access, personal car base decal
"Walk the Halls"
IX. Other Resources (under separate cover):
July 2008 CECOM Solicitation Activity (pre-solicitation, under evaluation, awarded)
TTC 070708 CECOM APBI CECOM List
TTC 2007 DOD C4ISR Contractor Contact List
Army Team C4ISR Project Book 2008
X. Other factors not part of this Plan:
This is not a business plan, strategic plan or satellite cost/profit center and does not take into consideration the following financial factors:
- EBITA
- Acquisition/merger/partner costs
- IRAD investments
- External marketing and technical research
- SWOT and GAP analysis
- Rapid protyping
CECOM OPERATIONS PROFILE
Director Level, Part-Time, Non-Local vs. Full-Time, Local Representative Plan
Objective: Develop new business/customer contacts , expand existing business/new customer contacts, define business/marketing opportunities, define emerging technologies/programs, develop long term relationships, promote solutions objectives (briefings, meetings, events, DEMOs), collect market intelligence, establish SWOT/GAP analysis inputs, set up meetings for key solutions and other business areas as required and build solutions and other areas business units image as a "best in class" defense contractor.
I. Contact Strategy/ Plan:
(A) FBCB2 and JBC-P contacts:
COL Ray Montford (908-675-7341 cell)
732-427-3237 (number may have changed since assigned as Chief of Staff)
[email protected]
Former FBCB2 Program Manager
Currently Chief of Staff for MGEN Denis Via, Commander, CECOM CE-LCMC
Note: Harvey Lackey, Director of Business Development, DTSI (Veteran owned small business) is a personal friend of Ray Montford.
336-288-8785 (office) 336-327-6277 (mobile)
[email protected]
(We have a NDA with DTSI and are currently investigating mutual opportunities)
Thomas Plavcan
[email protected]
732-427-3703
Formally Deputy Program Manager – FBCB2
Currently Project Manager - FBCB2
CECOM
LTC David Gravel
[email protected]
732-427-3537 (should be - 3237 – Ray Monford’s old number)
Product Manager - FBCB2 - Blue Force Tracking CECOM
Mike Kelly
[email protected]
502-624-8283
TRADOC Capability Manager - FBCB2 and JBC-P CDD Mike (former military) works with MAJ Chris Walker and Tim Cherry at Ft. Knox
MAJ Chris Walker
502-624-3376
[email protected]
Former Requirements Officer, TCM PBC/CID (JBC-P CDD)
Currently, JBCP-D Contracting Officer
Tim Cherry
502-624-8856
[email protected]
PM-FBCB2 LNO to TCM PBC/CID, SE Engineering (Contractor) (JBC-P CDD)
(B) Other personnel at CECOM related to JBC-P
BGEN Nickolas Justice, PEO C3T (Reports to MGEN Dennis Via) (not part of initial contact strategy/strategy plan)
[email protected]
Marlan Macklin – Executive Officer (732-532-3938)
Leona Atlinson – Secretary (732-427-4937)
Dominic Satili, CECOM PEO C3T FBCB2 (JBC-P interest area)
Robert Alexander, Civilian USA USAASC (JBC-P interest area)
(C) JTRS Contacts:
COL. Dan Hughes, PM JTRS (not located at Fort Monmouth – reports to BG Nick Justice, PEO C3T) 703-971-7776
The following are Navy PEO JTRS related contacts located in San Diego:
Howard Pace
Deputy PEO JTRS
[email protected]
Christy Van Dyke
Howard Pace Admin
619-524-4498
Diane Larson
Howard Pace Admin (alternate)
619-524-4600 619-851-6360 (cell)
[email protected]
Dr. Rich North
JTRS Technical Director
Shelia Oswald
Dr. Rich North Admin
619-524-4600
[email protected]
(D) SINCGARS Contacts:
[email protected]; (732) 532-2819 Contracting Officer
[email protected]; (732) 532-7280; Contract Specialist
Scott Moran: [email protected];(732) 532-1975 SINCGARS Branch Chief (New)
[email protected]; Production Engineer;COMM: (732) 532-1894
[email protected];PM Command Posts Logistics Manager; (732) 532-8447
Single Interface to the Field (SIF)
(E) Other CECOM and Picatinny Arsenal Related Contacts:
Jeffrey Weiss
Product Director, Handheld Systems
FED/LFED/PFED/FSTU/Centaur/GDU-R
ATTN: SFAE-C3T-BC-FSC2-EL
Bldg 2525 - Room 522
Ft. Monmouth, NJ 07703-5404
(732) 427-3365, DSN 987-3365
FAX (732) 427-3322
[email protected]
http://pmie.monmouth.army.mil
Mary Tilelli Redfield
PM Lead, Exercises & Experiments
XAMD BCDs
ATTN: SFAE-C3T-BC-TMD
Bldg 2525 - Room 422
Ft. Monmouth, NJ 07703-5404
732-427-2229 (office)
732-766-3963 (Cell)
732-427-3322 (Fax)
[email protected]
Mark Zhelesnik
ARDEC
Picatinny Arsenal
Attn: Mark Zhelesnik, Bldg 31, Rm 31
Picatinny, NJ 07806-5000
United States of America
973-724-2698
[email protected]
Col. David M. Moore (Dave)
Project Manager, Battle Command
PEO-C3T
Bldg 2525 - Room 522
Ft. Monmouth, NJ 07703-5404
[email protected]
LTC William T. Utroska
Product manager, C4ISR On-The-Move
Bldg 2700, Myers Center (4th Floor) Fort Monmouth, NJ 07703-5201
732-427-4954 (Ft Monmouth office)
609-562-4081 (Ft Dix Office)
848-203-9749 (Cell)
732-427-4959 (Fax)
[email protected]
Major Richard McDonald
Bldg 2700, Myers Center (4th Floor)
Fort Monmouth, NJ 07703-5201
732-427-2301
[email protected]
Arlene Goody
Secretary, C4ISR On-The-Move
Bldg 2700, Myers Center (4th Floor)
Fort Monmouth, NJ 07703-5201
732-427-0061
[email protected]
LTC James O. Winbush, Jr.
Product Manager
Intelligent Munitions System
Picatinny Arsenal
Picatinny, NJ 07806-5000
973-724-4606
[email protected]
Gregory Schneck
US Army - PM Excalibur
USARDEC
Building 31, Room 28
Picatinny, NJ 07806-5000
USA
(973) 724-3309
[email protected]
(F) Other Contact Resources:
Col John Haithcock
TCM FSC3
TRADOC Capability Manager - FSC3
6629 NW McNair Ave, Suite 200
Fort Sill, OK 73503-9015
(580) 442-6836
[email protected]
User of PFED and other fire control systems
LTC Hampton Hite
AFTADS Systems Integrator
DAPR-FDS
Room 3C453
700 Army Pentagon
Washington, DC 20310
703-692-7253
[email protected]
Funding source for PFED and other fire control system
Tom Zalewski resources
Cobianchi personal contacts
II. CECOM Key Programs (Program details under separate cover):
PEO C#T PM FBCB2
CENTAUR (Light Weight Technical Fire Direction System) (Talla-Tech)
LFED AND PFED (Talla-Tech)
PEO C3T - PM COMMAND POSTS (RT-1523F) GROUND/AIRBONRE XTMR
(SINCGARS)
PEO C3T - PM COMMAND POSTS (CHS)
JPEO JTRS - PM JTRS Ground Domain – JTRS GMR
CERDEC C2D – Network Enabled C2 ATO
CERDEC C2D – Mounted/Dismounted Soldier Power ATO
PEO C3T – PM WIN-T, Computer System, Digital, AN/PYQ-14 (Miltope)
PEO C3T – PM WIN-T, Secure Mobile Anti-jam Reliable Tactical Terminal (SMART-T)
WIN-T (Warfighter Information Network-Tactical) (increments 1,2 and 3)
III. Strategy Considerations:
Set up meetings to brief key CECOM personnel on how a solutions approach can solve gap issues in existing FBCB2 application with technology/products
Investigate providing DEMO on capabilities
Investigate teaming with non-hardware CECOM CETA contractors (SAIC, BAH, CSC)
Investigate teaming with small disadvantaged business (women owned veteran owned)
IV. Marketing Tools:
Marketing collateral - broachers (MARCOM), product models (RPDA), advertising, etc.
Develop central theme Elbit capabilities briefing (already done)
Develop specific program related briefings (JBC-P, JTRS, etc)
Provide DEMO devices as appropriate
Develop central theme video
Provide document that exempts a foreign country (UK) from the "Buy American" policy
Provide list of relevant applications fielded
Provide testimony from current end-user customers
Develop feature, function benefit briefing(s)
V. Participation in Following:
Attend Fort Monmouth AFCEA and AUSA chapter events
Host AFCEA and AUSA event(s) (lunch speaker, etc.)
Advertise and write "white papers" in AFCEA and AUSA respective magazines
Join local CECOM industry contractors association
VI. Overcome the Following Mitigating Issues/problems:
Some companies are a foreign owned company
No local presence at CECOM
Strong presence of incumbent contractors
Lack of systems experience
Unable to secure a SECRET clearance at CECOM as a non local company rep (prevents walking the halls - must have a CECOM approved escort – considered an outsider)
Limited ability to network and socialize after work as a nonlocal rep
Overcome civilian employee concerns about BRAC and the need to transfer to a new out of state location (causes lack of focus on job objectives)
VII. Marketing Strategy:
JBC-P (Defined under separate cover)
JTRS (TBD)
Other programs (TBD)
VIII. Cost traveling to CECOM from Florida vs. Permanent Assignment:
TDY estimated at $1000/per trip for travel bi-weekly ($2000/month)
Estimated total/year - $24,000
No capitalization (equipment)
Disadvantage – No local presence (must be escorted on base)
- Unable to "walk the halls"
Permanent Assignment ($1500/month – leased apartment)
(Travel to Florida every quarter - $4000/year)
Estimated total/year - $22,000
No capitalization (equipment)
Advantage – local presence, SECRET clearance
Base access, personal car base decal
"Walk the Halls"
IX. Other Resources (under separate cover):
July 2008 CECOM Solicitation Activity (pre-solicitation, under evaluation, awarded)
TTC 070708 CECOM APBI CECOM List
TTC 2007 DOD C4ISR Contractor Contact List
Army Team C4ISR Project Book 2008
X. Other factors not part of this Plan:
This is not a business plan, strategic plan or satellite cost/profit center and does not take into consideration the following financial factors:
- EBITA
- Acquisition/merger/partner costs
- IRAD investments
- External marketing and technical research
- SWOT and GAP analysis
- Rapid protyping