Rugged PDA/TACTER
(Notebook/Tablet)
Military and Commercial Markets Research Questionnaire
Market (Military and Commercial):
Market Environment:
Market penetration strategy:
Competitors (strengths and weaknesses)
· Price points, price sensitivity and trends
· Delivery lead time
· Performance
· Quality
· Customer service (response and commitment history)
· Business/personal relationships
· Market share
· Revenue
· Profit margins
Competitive structure (Talla-Tech Internal Discussion):
Customers:
Recommendations (Military and Commercial Markets):
· Marketing and Sales
· Business Development
· Engineering
· R&D
· Market Channels (commercial)
Military and Commercial Markets Research Questionnaire
Market (Military and Commercial):
- Define product lines
- Current revenue forecast per product line for 2007
- Projected revenue forecast per product line 2008 through 2012 (growth rate)
- Forecast assumptions (model and metrics)
- Analysis by segment (end user, integrator, OEM, distribution)
- Market growth vs. market saturation (trends)
- Primary and secondary research model
Market Environment:
- Technology factors, trends and issues (hardware and software)
- Trends in the industry- (related military spending – R1 & P1) & commercial demand
- Barriers to entering and continuing in the market – investment vs. risk
- Growth potential (opportunities)
- Restrictions to growth (threats- trends and other constraints)
- Next generation of products (growth – technology and market demand)
- Factors influencing the market
- Qualify military rugged PDA and rugged notebook/tablet computer in terms of military standards and specifications
- Qualify commercial rugged PDA and rugged notebook/tablet computer in terms of commercial standards and specifications
Market penetration strategy:
- Current component supplier
- Structure – teaming, joint venture, strategic alliance, merger, acquisition
- Outsourcing
Competitors (strengths and weaknesses)
- Large scale integrators
- Similar Talla-Tech competitors (component suppliers)
- Specific
competitors:
- Name, key personnel, product line(s), military/commercial, revenue, market share, customer base, factor in the market
· Price points, price sensitivity and trends
· Delivery lead time
· Performance
· Quality
· Customer service (response and commitment history)
· Business/personal relationships
· Market share
· Revenue
· Profit margins
Competitive structure (Talla-Tech Internal Discussion):
- Strategic intent (company vision/objective)
- Component supplier vs. integrator
- Hardware and software objective
- Business structure – teaming, joint venture, strategic alliance, merger, acquisition
- Direct sales/marketing vs. market channels
Customers:
- Define specific current potential military and commercial customers (by organization and contacts)
- Define specific future potential military and commercial requirements (by company and contracts
Recommendations (Military and Commercial Markets):
· Marketing and Sales
· Business Development
· Engineering
· R&D
· Market Channels (commercial)