Dr. Cobianchi has over 25 years of progressive experience in domestic/international business development, marketing and sales of sophisticated engineered systems and components complemented by engineering and strategic program management assignments. This experience includes field sales, division, and headquarters business unit level positions in the defense and commercial sectors. Senior level positions held were Vice President, Corporate Development/Business Development, Orincon Corporation; Vice President, Strategic Planning and Program Development, S-Cubed Div./Maxwell Laboratories; Director, Market Analysis and Planning, Director, Business Development/RPV Programs, Teledyne Ryan Aeronautical; Acting Director, Advanced Programs and Engineering Manager, C3 Programs, General Dynamics Electronics Div.; Director of Marketing, Air Force and Foreign Military C3 Programs, Strategic Program Manager, Power Generation Business Unit, Westinghouse Electric Corp.; Client Business Manager, AT&T Global/Government Markets; Time Warner Telecom and Cherokee Data, Executive Vice President, Strategic Alliances and Business Development; Elbit Systems of America (ESA) C4I Solutions, Manager, Business Development/Strategic Planning and ESA Corporate Marketing/Strategic Initiatives. He has consulted for: Maxwell Laboratories, Titan Corp., M/A Com Power Semiconductors, World Wide Technologies, Orincon Corp., RMSI, and Teledyne.
As the AT&T Global/Government Markets (Solutions) Client Business Manager (CBM) and Regional Director, he was accountable for overall profitability, revenue growth and customer satisfaction across all fiber optic network telecommunication platforms on a national and International basis. Product mix included, but not limited to providing transport, voice and data services. Responsibility includes developing relationships with business executives, customer technical requirements analysis, leading multiple project teams and managing the offer development process. Duties include matching the customer’s strategic and operational objectives with AT&T core competencies in a cost-effective manner. As corporate team leader, awarded AT&T’s first major national wireless contracts with Kinko's ($2.1 Mil.) and Pacific Life ($800K). Initiated Global Network Architecture Educational Seminar (paradigm shift) for Air Force Space Command Initiated Voice over Internet Protocol (Vo/IP) Technical Seminar for Air Force Space Command 113% of 2000 plan (Gold Club Award – AT&T Government Markets/Defense Sales) Number One in performance in 2000 for AT&T Government Markets/Defense Sales. Additional DoD customers included USSPACECOM-NORAD, USSTRATCOM, DISA, SPAWAR and CECOM.
Dr. Cobianchi managed a technical and marketing staff of over 300 people and has had direct P&L responsibility for $50 Million and support responsibility in excess of $150 Million. Product and technical service responsibility includes system integration of sensors with command control and communications (C3). These systems employ intelligence (e.g., expert systems and neural networks), digital signal processing, data compression technology and operates on multiple platforms and utilizes a variety of operating systems and architectures. He has been responsible for business planning, strategic planning, technical requirements analysis, business environment analysis, and the integration of IR&D and business development objectives with the company’s business mission. On an international basis, he has been responsible for structuring and implementing the business approach including consortium agreements, product licensing, technology transfer, project financing, analysis of political and economic environments, and has had joint venture decision authority at the business unit level.
Dr. Cobianchi’s accomplishments include, but are not limited to, developed and implemented the Orincon strategic marketing plan increasing business 39% in FY96 and on target to increase business 42% in FY97 in DoD; developed the Maxwell strategic marketing plan increasing business with NASA by 40%; developed and implemented the Maxwell contact stratification plan resulting in key contracts on the F-22 Advanced Tactical Fighter program with Lockheed and Pratt-Whitney; positioned Maxwell to pursue nuclear survivability and electromagnetic effects requirements on the RAH-66 Comanche Helicopter program; developed General Dynamics Electronics (GDE) Div. strategy, infrastructure, and engineering plan to pursue C3 program opportunities; recruited former CECOM Technical Director as key consultant and provided liaison to the Army leading to the GDE SINCGARS tactical radio program award with a potential of $3 Billion; developed marketing strategies and Pentagon liaison for the Westinghouse C3 divisions leading to USAF and Foreign Military sales contract awards in excess of $500 Million; developed business strategy, customer liaison, and proposal for Westinghouse resulting in GATWICK II international airport people mover12 Million contract award; developed the Westinghouse Power generation Business Unit strategic business plan positioning the company to pursue business opportunities in Argentina; secured the first Westinghouse contract with Egypt for 20,000 motors with future potential of $50 Million; presented the Westinghouse Inner Circle Award for being in the top 5% company-wide performers.
Dr. Cobianchi has been involved in the following defense and commercial awards. Westinghouse Electric Industrial Products (domestic) $54 Million, (international - motors and people movers) $25 Million; Westinghouse Defense Peace Shield - Saudi C3, $500 Million; Peace Pulse- Saudi TPS-43 Radar, $13 Million; E3A (AWACSs) Improvement Program, $300 Million; USAF Miniaturized Receive Terminal (MRT), $12 Million; Thailand DAR-T TPS-43 Radar, $13 Million; Thailand Tactical Air Defense System (TAD), $120 Million 1st stage; Honduras - TPS-70 Radar, $14Million; USAF TPS-43 ULSA Radar, $170 Million; General Dynamics Electronics Div., SINCGARS, $28 Million 1st stage; Teledyne Ryan Aeronautical, Mid-Range UAV, $59 Million 1st stage; Maxwell Laboratories, F-22 Advanced Tactical Fighter, $200,000 1st stage; antenna program, $50,000. Dr. Cobianchi has been involved in contract awards in his professional career in excess of One Billion Dollars. This includes activity in the defense and commercial sector and indomestic and international business environments.
Dr. Cobianchi received his Doctorate of Business Administration focusing on international business and strategic management. His dissertation "Relationships Among Strategic Alliance Factors and Strategic Alliance Success" focuses on evaluating strategic alliance success by measuring core competency investment and business performance in U.S. aerospace/electronic-oriented companies’ strategic alliances. As a visionary, his strengths are in matching core competency with customer requirements, development and execution of business objectives, marketing management, business development, international business, strategic planning/management, business environment analysis, strategic and operational marketing strategy, customer contact development, and marketing culture development. His attitude is directed towards seeking out competent and qualified people in an organization and enthusiastically encouraging them to pursue company goals as a committed team.
Dr. Cobianchi’s undergraduate background is in electrical engineering, Clemson University; economics, Monmouth University; MBA, Monmouth University and Doctorate in international business and strategic management, Alliant International University/US International School of Business. His dissertation focuses on international strategic alliances. Dr. Cobianchi was also in the Executive Graduate Program at The Wharton School of Finance. He is an undergraduate and graduate school adjunct professor in marketing, economics and management.
As the AT&T Global/Government Markets (Solutions) Client Business Manager (CBM) and Regional Director, he was accountable for overall profitability, revenue growth and customer satisfaction across all fiber optic network telecommunication platforms on a national and International basis. Product mix included, but not limited to providing transport, voice and data services. Responsibility includes developing relationships with business executives, customer technical requirements analysis, leading multiple project teams and managing the offer development process. Duties include matching the customer’s strategic and operational objectives with AT&T core competencies in a cost-effective manner. As corporate team leader, awarded AT&T’s first major national wireless contracts with Kinko's ($2.1 Mil.) and Pacific Life ($800K). Initiated Global Network Architecture Educational Seminar (paradigm shift) for Air Force Space Command Initiated Voice over Internet Protocol (Vo/IP) Technical Seminar for Air Force Space Command 113% of 2000 plan (Gold Club Award – AT&T Government Markets/Defense Sales) Number One in performance in 2000 for AT&T Government Markets/Defense Sales. Additional DoD customers included USSPACECOM-NORAD, USSTRATCOM, DISA, SPAWAR and CECOM.
Dr. Cobianchi managed a technical and marketing staff of over 300 people and has had direct P&L responsibility for $50 Million and support responsibility in excess of $150 Million. Product and technical service responsibility includes system integration of sensors with command control and communications (C3). These systems employ intelligence (e.g., expert systems and neural networks), digital signal processing, data compression technology and operates on multiple platforms and utilizes a variety of operating systems and architectures. He has been responsible for business planning, strategic planning, technical requirements analysis, business environment analysis, and the integration of IR&D and business development objectives with the company’s business mission. On an international basis, he has been responsible for structuring and implementing the business approach including consortium agreements, product licensing, technology transfer, project financing, analysis of political and economic environments, and has had joint venture decision authority at the business unit level.
Dr. Cobianchi’s accomplishments include, but are not limited to, developed and implemented the Orincon strategic marketing plan increasing business 39% in FY96 and on target to increase business 42% in FY97 in DoD; developed the Maxwell strategic marketing plan increasing business with NASA by 40%; developed and implemented the Maxwell contact stratification plan resulting in key contracts on the F-22 Advanced Tactical Fighter program with Lockheed and Pratt-Whitney; positioned Maxwell to pursue nuclear survivability and electromagnetic effects requirements on the RAH-66 Comanche Helicopter program; developed General Dynamics Electronics (GDE) Div. strategy, infrastructure, and engineering plan to pursue C3 program opportunities; recruited former CECOM Technical Director as key consultant and provided liaison to the Army leading to the GDE SINCGARS tactical radio program award with a potential of $3 Billion; developed marketing strategies and Pentagon liaison for the Westinghouse C3 divisions leading to USAF and Foreign Military sales contract awards in excess of $500 Million; developed business strategy, customer liaison, and proposal for Westinghouse resulting in GATWICK II international airport people mover12 Million contract award; developed the Westinghouse Power generation Business Unit strategic business plan positioning the company to pursue business opportunities in Argentina; secured the first Westinghouse contract with Egypt for 20,000 motors with future potential of $50 Million; presented the Westinghouse Inner Circle Award for being in the top 5% company-wide performers.
Dr. Cobianchi has been involved in the following defense and commercial awards. Westinghouse Electric Industrial Products (domestic) $54 Million, (international - motors and people movers) $25 Million; Westinghouse Defense Peace Shield - Saudi C3, $500 Million; Peace Pulse- Saudi TPS-43 Radar, $13 Million; E3A (AWACSs) Improvement Program, $300 Million; USAF Miniaturized Receive Terminal (MRT), $12 Million; Thailand DAR-T TPS-43 Radar, $13 Million; Thailand Tactical Air Defense System (TAD), $120 Million 1st stage; Honduras - TPS-70 Radar, $14Million; USAF TPS-43 ULSA Radar, $170 Million; General Dynamics Electronics Div., SINCGARS, $28 Million 1st stage; Teledyne Ryan Aeronautical, Mid-Range UAV, $59 Million 1st stage; Maxwell Laboratories, F-22 Advanced Tactical Fighter, $200,000 1st stage; antenna program, $50,000. Dr. Cobianchi has been involved in contract awards in his professional career in excess of One Billion Dollars. This includes activity in the defense and commercial sector and indomestic and international business environments.
Dr. Cobianchi received his Doctorate of Business Administration focusing on international business and strategic management. His dissertation "Relationships Among Strategic Alliance Factors and Strategic Alliance Success" focuses on evaluating strategic alliance success by measuring core competency investment and business performance in U.S. aerospace/electronic-oriented companies’ strategic alliances. As a visionary, his strengths are in matching core competency with customer requirements, development and execution of business objectives, marketing management, business development, international business, strategic planning/management, business environment analysis, strategic and operational marketing strategy, customer contact development, and marketing culture development. His attitude is directed towards seeking out competent and qualified people in an organization and enthusiastically encouraging them to pursue company goals as a committed team.
Dr. Cobianchi’s undergraduate background is in electrical engineering, Clemson University; economics, Monmouth University; MBA, Monmouth University and Doctorate in international business and strategic management, Alliant International University/US International School of Business. His dissertation focuses on international strategic alliances. Dr. Cobianchi was also in the Executive Graduate Program at The Wharton School of Finance. He is an undergraduate and graduate school adjunct professor in marketing, economics and management.